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Tools of the Trade: Passwords


by Rita Sorrentino

Confession. I never really get the point of the Progressive commercials. There never seems to be a correlation between the vignettes and the benefits of the product. But a recent Progressive commercial caught my attention. In trying to gain access to the insurance center HQX to compare options, Flo and Jamie make several attempts to guess the password. After some frustration with pumpernickel, staccato and triceratops to name a few, along comes a cheery employee who both greets them and gains access with “hey guys.” The simplicity of the correct password dumbfounds the pair who seemingly abandon their intent to enter. Not sure what the takeaway message was supposed to be from Flo’s perky personality. But it did give me pause to think about password.

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